PAS (Problem-Agitation-Solution)Identify a pain point, agitate it, then present the solution.
What they say
“All right, come on. Get up. We have to go, babe.”
Make it yours
On-screen text“ALL RIGHT COME ON”
ShotWoman in blue sweatshirt standing in a bedroom, bed on left, white door behind.
Transitionhard cut — Cut to sick woman on couch
Pacingslow
What they say
“(sneezes) I don't think I'm gonna make it. Tell my mom I love her. Oh, please. We have the same cold. Get up. (groans) It's not the same. Yours is a common cold. Mine is a full body shutdown. My organs are failing. I saw the light. (sighs)”
Make it yours
On-screen text“GET UP WE HAVE” · “TO GO BABE” · “I DON'T THINK I'M” · “GONNA MAKE IT” · “TELL MY MOM I” · “LOVE HER OH” · “PLEASE” · “COLD GET UP” · “IT'S NOT THE SAME” · “YOURS IS A COMMON” · “MINE IS A FULL” · “BODY SHUTDOWN” · “MY ORGANS ARE” · “FAILING I SAW THE” · “LIGHT”
ShotWoman in black hoodie lying on a couch/bed, covered by a grey blanket, tissues and Halls on the side. Then cuts back to the first woman.
Transitionhard cut — Cut to kitchen scene
Pacingmedium
What they say
“(pouring water) (adding fruit) (blender whirring)”
Make it yours
ShotWoman in blue sweatshirt in a kitchen, pouring water and fruit into a portable blender.
Transitionhard cut — Cut to healthy woman with blender
Pacingfast
What they say
“Drink this. I don't know if I have the strength. Just drink it, you big baby. (sips) Wow, I feel alive.”
Make it yours
On-screen text“DRINK THIS I DON'T” · “THE STRENGTH” · “JUST DRINK IT YOU” · “BIG BABY” · “WOW I FEEL ALIVE”
ShotWoman in blue sweatshirt holding the blender, then cuts to sick woman drinking from it.
Transitionhard cut — Cut to healthy woman
Pacingslow
What they say
“Good. Now can we get going? Yes! The world awaits! Unbelievable.”
Make it yours
On-screen text“GOOD NOW” · “CAN WE GET GOING” · “YES” · “THE WORLD AWAITS” · “UNBELIEVABLE”
ShotHealthy woman standing, then sick woman getting up enthusiastically.
Pacingmedium
