PAS (Problem-Agitation-Solution)Identify a pain point, agitate it, then present the solution.
What they say
“Hey Emma, what are you drinking?”
Make it yours
On-screen text“Hey Emma,”
Shotwoman walking towards camera, centered in an outdoor alleyway with buildings on either side
Transitionhard cut — instant cut to the next segment
Pacingslow
What they say
“I am drinking Cirkola®, it's Cirkul's new soda line.”
Make it yours
On-screen text“I am drinking Cirkola®” · “it's Cirkul's new soda line.”
Shotwoman standing, centered in an outdoor alleyway, holding the Cirkul bottle
Transitionhard cut — instant cut to the next segment
Pacingslow
What they say
“Tell us a little bit about its benefits. So it has zero sugar, zero calories, no aspartame and clearly no artificial colors!”
Make it yours
On-screen text“Tell us a little bit about its benefits.” · “So it has zero sugar, zero calories, no aspartame and clearly no artificial colors!”
Shotwoman standing, centered, holding the Cirkul bottle and gesturing with her free hand
Transitionhard cut — instant cut to the next segment
Pacingslow
What they say
“What's your favorite thing about it? It has no aftertaste and tastes just like real Cola!”
Make it yours
On-screen text“What's your favorite thing about it?” · “It has no aftertaste and tastes just like real Cola!”
Shotwoman standing, centered, holding the Cirkul bottle and gesturing with her free hand
Pacingslow
