Clean girl meets rich girl energy. Your Devotion is officially entering my summer night perfume rotation🤍 Available at Sephora✨ #DGBeauty #DGDevotion @Dolce&Gabbana @sephora

dolce&gabbana·TikTok·1:18 Testimonial
Beauty & FashionLifestyleOpinion/CommentaryReviewCasual/GeneralBeauty & Skincare
0s1:18

The formula, beat by beat

Hook

What they say

“Yeah, this is clean girl meets rich girl.”

Make it yours

Yeah, this is [ CONCEPT 1 ] meets [ CONCEPT 2 ].

ShotWoman holding a white perfume bottle with a gold heart emblem in front of her chest, looking directly at the camera. Background is a modern apartment living room/kitchen.

Transitionhard cut — Cut to a slightly different angle of the woman holding the bottle.

Pacingslow

Bridge

What they say

“Because this is the scent equivalent of looking put together and expensive.”

Make it yours

Because this is the [ PRODUCT TYPE ] equivalent of looking [ ADJECTIVE 1 ] and [ ADJECTIVE 2 ].

ShotWoman holding the perfume bottle, bringing it closer to her face as if smelling it, then looking at the camera.

Transitionhard cut — Cut to the woman holding the bottle, then opening the cap.

Pacingmedium

Value

What they say

“This is your Devotion by Dolce & Gabbana, and it is the most heavenly, creamy, and vanilla floral.”

Make it yours

This is your [ PRODUCT NAME ] by [ BRAND ], and it is the most [ ADJECTIVE 1 ], [ ADJECTIVE 2 ], and [ SCENT TYPE ].

ShotWoman holding the perfume bottle, opening the cap, and then closing it, looking at the camera and smiling.

Transitionhard cut — Cut to the woman holding the bottle and gesturing with her hands.

Pacingmedium

Value

What they say

“I love when a perfume's name perfectly matches the feeling it gives you when you wear it. Because this genuinely makes me feel devotion. But like to myself.”

Make it yours

I love when a [ PRODUCT TYPE ]'s name perfectly matches the feeling it gives you when you wear it. Because this genuinely makes me feel [ EMOTION ]. But like to myself.

ShotWoman holding the perfume bottle, gesturing with her free hand, then spraying the perfume on her wrist.

Transitionhard cut — Cut to the woman holding the bottle and gesturing more expressively.

Pacingmedium

Value

What they say

“One of the things that gives me a will to live, aside from smelling good, obvi, is looking elegant, polished, feminine, without looking like I tried too hard. And that's exactly what this perfume feels like to me.”

Make it yours

One of the things that gives me a will to live, aside from [ BENEFIT 1 ], obvi, is looking [ ADJECTIVE 1 ], [ ADJECTIVE 2 ], [ ADJECTIVE 3 ], without looking like I tried too hard. And that's exactly what this [ PRODUCT TYPE ] feels like to me.

ShotWoman holding the perfume bottle, gesturing with her free hand to emphasize points, maintaining eye contact with the camera.

Transitionhard cut — Cut to a slightly different angle of the woman holding the bottle and gesturing.

Pacingmedium

Value

What they say

“The opening is really juicy and really fresh because of the Sicilian melon notes. But once it dries down, that's where the magic happens. You get this creamy orange blossom and vanilla milk combo that literally just melts into the skin. And the vanilla in this isn't like a sugary cupcake vanilla, it's more like a velvety, smooth vanilla. Which I think is what makes this smell way more opulent than like a typical summer floral.”

Make it yours

The opening is really [ ADJECTIVE 1 ] and really [ ADJECTIVE 2 ] because of the [ SCENT NOTE 1 ]. But once it dries down, that's where the magic happens. You get this [ ADJECTIVE 3 ] [ SCENT NOTE 2 ] and [ SCENT NOTE 3 ] combo that literally just melts into the skin. And the [ SCENT NOTE 3 ] in this isn't like a [ TYPE ] [ SCENT NOTE 3 ], it's more like a [ TYPE 2 ], [ TYPE 3 ] [ SCENT NOTE 3 ]. Which I think is what makes this smell way more [ ADJECTIVE 4 ] than like a typical [ SEASON ] [ SCENT TYPE ].

ShotWoman holding the perfume bottle, gesturing with her hands to describe the scent notes, bringing the bottle closer to the camera for a detail shot.

Transitionhard cut — Cut to the woman holding the bottle and gesturing to describe the overall vibe.

Pacingmedium

Value

What they say

“To me, this smells like sexy summer nights. You're wearing a little black dress, your hair is up, you've got fresh dewy skin, gold jewelry, and a martini in your hand. Elegant, vibrant, sensual, addictive. That's the vibe.”

Make it yours

To me, this smells like [ SCENARIO ]. You're wearing a [ OUTFIT ], your hair is [ HAIRSTYLE ], you've got [ SKIN TYPE ], [ ACCESSORY ], and a [ DRINK ] in your hand. [ ADJECTIVE 1 ], [ ADJECTIVE 2 ], [ ADJECTIVE 3 ], [ ADJECTIVE 4 ]. That's the vibe.

ShotWoman holding the perfume bottle, using expressive hand gestures to convey the luxurious and sensual feeling of the scent.

Transitionhard cut — Cut to the woman holding the bottle, emphasizing its overall impact.

Pacingmedium

Value

What they say

“This is the kind of scent that instantly pulls your whole vibe and your whole look together. Kind of like the perfume is the outfit. Dolce & Gabbana absolutely ate with this one.”

Make it yours

This is the kind of [ PRODUCT TYPE ] that instantly pulls your whole [ CONCEPT 1 ] and your whole [ CONCEPT 2 ] together. Kind of like the [ PRODUCT TYPE ] is the [ ITEM ]. [ BRAND ] absolutely [ PHRASE ] with this one.

ShotWoman holding the perfume bottle, gesturing with her free hand, then pointing a finger up to emphasize a point.

Transitionhard cut — Cut to a close-up of the woman holding the bottle and pointing to it.

Pacingmedium

CTA

What they say

“This is officially my number one in my summer nighttime perfume rotation.”

Make it yours

This is officially my [ RANK ] in my [ SEASON ] [ TIME OF DAY ] [ PRODUCT TYPE ] rotation.

ShotWoman holding the perfume bottle close to the camera, pointing to it, then bringing it to her nose to smell it.

Pacingmedium

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