Clean girl meets rich girl energy. Your Devotion is officially entering my summer night perfume rotation🤍 Available at Sephora✨ @Dolce&Gabbana @sephora

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TestimonialFirst-person account of a problem and its resolution.

Beauty & FashionLifestyleOpinion/CommentaryReviewCasual/GeneralBeauty & Skincare
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The formula, beat by beat

Hook

What they say

“Yeah, this is clean girl meets rich girl.”

Make it yours

Yeah, this is [ CONCEPT 1 ] meets [ CONCEPT 2 ].
Bridge

What they say

“Because this is the scent equivalent of looking put together and expensive.”

Make it yours

Because this is the [ PRODUCT TYPE ] equivalent of looking [ ADJECTIVE 1 ] and [ ADJECTIVE 2 ].
Value

What they say

“This is your Devotion by Dolce & Gabbana, and it is the most heavenly, creamy, and vanilla floral.”

Make it yours

This is your [ PRODUCT NAME ] by [ BRAND ], and it is the most [ ADJECTIVE 1 ], [ ADJECTIVE 2 ], and [ SCENT TYPE ].
Value

What they say

“I love when a perfume's name perfectly matches the feeling it gives you when you wear it. Because this genuinely makes me feel devotion. But like to myself.”

Make it yours

I love when a [ PRODUCT TYPE ]'s name perfectly matches the feeling it gives you when you wear it. Because this genuinely makes me feel [ EMOTION ]. But like to myself.
Value

What they say

“One of the things that gives me a will to live, aside from smelling good, obvi, is looking elegant, polished, feminine, without looking like I tried too hard. And that's exactly what this perfume feels like to me.”

Make it yours

One of the things that gives me a will to live, aside from [ BENEFIT 1 ], obvi, is looking [ ADJECTIVE 1 ], [ ADJECTIVE 2 ], [ ADJECTIVE 3 ], without looking like I tried too hard. And that's exactly what this [ PRODUCT TYPE ] feels like to me.
Value

What they say

“The opening is really juicy and really fresh because of the Sicilian melon notes. But once it dries down, that's where the magic happens. You get this creamy orange blossom and vanilla milk combo that literally just melts into the skin. And the vanilla in this isn't like a sugary cupcake vanilla, it's more like a velvety, smooth vanilla. Which I think is what makes this smell way more opulent than like a typical summer floral.”

Make it yours

The opening is really [ ADJECTIVE 1 ] and really [ ADJECTIVE 2 ] because of the [ SCENT NOTE 1 ]. But once it dries down, that's where the magic happens. You get this [ ADJECTIVE 3 ] [ SCENT NOTE 2 ] and [ SCENT NOTE 3 ] combo that literally just melts into the skin. And the [ SCENT NOTE 3 ] in this isn't like a [ TYPE ] [ SCENT NOTE 3 ], it's more like a [ TYPE 2 ], [ TYPE 3 ] [ SCENT NOTE 3 ]. Which I think is what makes this smell way more [ ADJECTIVE 4 ] than like a typical [ SEASON ] [ SCENT TYPE ].
Value

What they say

“To me, this smells like sexy summer nights. You're wearing a little black dress, your hair is up, you've got fresh dewy skin, gold jewelry, and a martini in your hand. Elegant, vibrant, sensual, addictive. That's the vibe.”

Make it yours

To me, this smells like [ SCENARIO ]. You're wearing a [ OUTFIT ], your hair is [ HAIRSTYLE ], you've got [ SKIN TYPE ], [ ACCESSORY ], and a [ DRINK ] in your hand. [ ADJECTIVE 1 ], [ ADJECTIVE 2 ], [ ADJECTIVE 3 ], [ ADJECTIVE 4 ]. That's the vibe.
Value

What they say

“This is the kind of scent that instantly pulls your whole vibe and your whole look together. Kind of like the perfume is the outfit. Dolce & Gabbana absolutely ate with this one.”

Make it yours

This is the kind of [ PRODUCT TYPE ] that instantly pulls your whole [ CONCEPT 1 ] and your whole [ CONCEPT 2 ] together. Kind of like the [ PRODUCT TYPE ] is the [ ITEM ]. [ BRAND ] absolutely [ PHRASE ] with this one.
CTA

What they say

“This is officially my number one in my summer nighttime perfume rotation.”

Make it yours

This is officially my [ RANK ] in my [ SEASON ] [ TIME OF DAY ] [ PRODUCT TYPE ] rotation.
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